Course Description

Style & Colour Expert, Trainer, Mentor & Coach

Gail Morgan

Gail Morgan is an Image Coach and Trainer with over 30 years’ experience. Her mission is to simplify the art of getting dressed so that you enjoy wearing clothes that flatter your body, support your lifestyle, and boost your confidence. Gail runs Study in Style - a training academy, teaching & supporting independent Personal Stylists and Image Consultants around the World, through her certified online and hybrid training programmes. She also works privately with busy professionals and speakers who need to improve their visibility. Gail loves seeing her clients blossom and their confidence soar once they understand how to use their visual impact positively. She is one of only 5 Image Consultants in the World to be certified on both sides of the Atlantic.

Course curriculum

  • 1

    Welcome to the Business Planning & Marketing Module

    • A message from Gail

    • Introduction to Business Planning & Marketing

    • Business Planning & Marketing Overview
  • 2

    Chapter 1: Finding Your Ideal Clients

    • BPM Chapter 1: Manual Pages
  • 3

    Chapter 2: Finding Your Customer Offline

    • BPM Chapter 2: Manual Pages

    • How to Run a Newspaper Makeover Competition
  • 4

    Chapter 3: Finding Your Customer Online

    • BPM Chapter 3: Manual Pages
  • 5

    Chapter 3a: LinkedIn

    • Creating Your LinkedIn Profile

    • LinkedIn #1 - Powerpoint Slides

    • Linkedin #1 - Your Profile Video

    • LinkedIn #2 - Powerpoint Slides

    • LinkedIn #2 - Posting & Engagement Video

    • Posting a Linkedin Post

    • Using Hootsuite
  • 6

    Chapter 4: Your Business

    • BPM Chapter 4: Your Business
  • 7

    Chapter 5: Business Planning and Finance

    • BPM Chapter 5: Manual Pages

    • Example Business Plan template

    • The Super Simple Business Plan

    • Study in Style Cashflow Template
  • 8

    Next steps

    • Mindset and more....