Course Description

Gail Morgan

Course curriculum

  • 1

    Welcome to the Business Planning & Marketing Module

    • A message from Gail

    • Introduction to Business Planning & Marketing

    • Business Planning & Marketing Overview

  • 2

    Chapter 1: Finding Your Ideal Clients

    • BPM Chapter 1: Manual Pages

  • 3

    Chapter 2: Finding Your Customer Offline

    • BPM Chapter 2: Manual Pages

    • How to Run a Newspaper Makeover Competition

  • 4

    Chapter 3: Finding Your Customer Online

    • BPM Chapter 3: Manual Pages

  • 5

    Chapter 3a: LinkedIn

    • Creating Your LinkedIn Profile

    • LinkedIn #1 - Powerpoint Slides

    • Linkedin #1 - Your Profile Video

    • LinkedIn #2 - Powerpoint Slides

    • LinkedIn #2 - Posting & Engagement Video

    • Posting a Linkedin Post

    • Using Hootsuite

  • 6

    Chapter 4: Your Business

    • BPM Chapter 4: Your Business

  • 7

    Chapter 5: Business Planning and Finance

    • BPM Chapter 5: Manual Pages

    • Example Business Plan template

    • The Super Simple Business Plan

    • Study in Style Cashflow Template

  • 8

    Next steps

    • Mindset and more....